Primary Research generally deals with the process of integrating the consumer's and the supplier's side of the business module. It helps in organizing data based on what the consumers desire to purchase and what the sellers are capable of supplying to the consumers. The juncture at which the supply-side variables of the market intersect with the demand interface of the market, that juncture is considered to be a profit point for the seller, and simultaneously the desired consumption expenditure point from the buyer's point of view. Primary Research is analytically based on the three processes of Data Collection, Data Synthesis, and Integration of Data. In the first process, Data is collected from the reports and summarized on the balance sheet and account status of the organizations.
The above-mentioned components indicate how a company is performing and the assets it has stacked up through the proceedings of business over the years. The next step involves the coordination of the data into a modular structure. Several data analysis tools are put into implementation during this stage and desirable results are identified. The final step deals with the intermixing and integration of data into a specific single strand so that it can be implemented to analyze the performance factors. The corrective measures are necessitated based on the deficiencies that are found during the thorough analysis.